BMW INTRODUCES NEW 3 SERIES WITH BREAKTHROUGH AD CAMPAIGN
BMW Canada unveils its latest product advertising campaign today, just in time for the launch of the 2002 New 3 Series. The campaign entitled "Pure Drive" is based on the unsurpassed responsiveness that is the hallmark of the BMW 3 Series. Created by BMW of North America's advertising agency, Fallon Minneapolis, the campaign consists of two print ads and one commercial, running simultaneously across the country until mid-December.